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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
18
Konsumentenverhalten
16
Brand image
9
Markenimage
9
Clothing
7
Online retailing
7
Brand management
6
Markenführung
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Online-Handel
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Bekleidung
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Social Web
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Social web
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Distribution channel
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Vertriebsweg
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Beziehungsmarketing
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Confidence
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E-commerce
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Elderly people
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Electronic Commerce
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Experience
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Internet
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Relationship marketing
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Vertrauen
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Virtual agents
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Website
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Ältere Menschen
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Consumer behavior Internet
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Customer satisfaction
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Einzelhandel
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Human-centered computing
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Interactivity
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Internet marketing
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Kundenzufriedenheit
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Older Internet users
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Older consumers
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Online-Marketing
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Personality psychology
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Retail trade
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Kwon, Wi-suk
2
Chang, Jae Youn
1
Han, Jinhee
1
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Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
2
Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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