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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Corporate Social Responsibility
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Corporate social responsibility
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Öffentlichkeitsarbeit
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Public relations
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Firmenimage
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Corporate reputation
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Mitarbeiterbindung
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Podnar, Klement
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Balmer, John M.T.
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Tuškej, Urška
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Contemplating corporate marketing, identity and communication
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Journal of business research : JBR
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ECONIS (ZBW)
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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2
Consumers' identification with a brand
Tuškej, Urška
;
Podnar, Klement
- In:
Contemplating corporate marketing, identity and …
,
(pp. 60-72)
.
2010
Persistent link: https://www.econbiz.de/10008658059
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