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~subject:"Persönlichkeitspsychologie"
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Search: subject:"Global Consumer Culture"
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Persönlichkeitspsychologie
Consumer behaviour
26
Konsumentenverhalten
26
Globalisierung
21
Globalization
21
International marketing
20
Internationales Marketing
20
Cultural identity
17
Kulturelle Identität
17
Global consumer culture
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Welt
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World
13
global consumer culture
8
Social integration
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Soziale Integration
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Ethnic group
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Ethnische Gruppe
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National culture
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Nationalkultur
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Acculturation
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China
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Brand management
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Culture
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Kultur
3
Luxury goods
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Luxusgüter
3
Markenführung
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globalization
3
Advertising effects
2
Chinese (People)
2
Chinesen
2
Consumer ethnocentrism
2
Consumption
2
Corporate culture
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Global Consumer Culture
2
Identification with global consumer culture
2
Marketing communication
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Personality psychology
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Persuasion knowledge
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Religion
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Cleveland, Mark
2
Bartikowski, Boris
1
Laroche, Michel
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Papadopoulos, Nicolas G.
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Rojas-Méndez, José I.
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Journal of business research : JBR
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ECONIS (ZBW)
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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2
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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