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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
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advertising appeals
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Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
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2
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
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3
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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