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~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
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Brand heritage
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Rose, Gregory
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Orth, Ulrich R.
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Ford, John B.
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Limon, Yonca
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Merchant, Altaf
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Journal of business research : JBR
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European journal of marketing : EJM
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
How personal nostalgia influences giving to charity
Merchant, Altaf
;
Ford, John B.
;
Rose, Gregory
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 610-616
Persistent link: https://www.econbiz.de/10008988772
Saved in:
3
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
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