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~subject:"Pharmaceutical industry"
~subject:"United States"
~subject:"Vertriebsweg"
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Search: subject_exact:"Direct marketing"
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Pharmaceutical industry
United States
Vertriebsweg
Direktmarketing
1,888
Direct marketing
1,578
Deutschland
351
Germany
328
Consumer behaviour
267
Konsumentenverhalten
257
Theorie
193
Theory
193
Beziehungsmarketing
174
Relationship marketing
174
Online-Marketing
173
Advertising effects
167
Werbewirkung
167
Internet marketing
163
Advertising
154
USA
152
Werbung
146
Marketingmanagement
143
Pharmaceuticals
142
Arzneimittel
141
Marketing management
140
Marketing
124
direct marketing
99
Pharmaindustrie
77
Internet
75
Electronic Commerce
72
Distribution channel
59
E-commerce
54
E-Mail
49
Bank
44
Market research
44
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44
Social web
44
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44
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43
Mobile Marketing
41
Mobile marketing
41
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Aikin, Kathryn J.
4
Sinkinson, Michael
4
Starc, Amanda
4
Berndt, Ernst R.
3
Huh, Jisu
3
Karlan, Dean
3
Keillor, Bruce D.
3
Mukherjee, Avinandan
3
Sullivan, Helen W.
3
Albers, Sönke
2
Avery, Jill
2
Baier, Martin
2
Bala, Ram
2
Ball, Jennifer Gerard
2
Betts, Kevin R.
2
Bhardwaj, Pradeep
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Caravella, Mary
2
Chen, Ying-Ju
2
Deighton, John
2
Falkenreck, Christine
2
Freund, Werner
2
Ganesan, Shankar
2
Goldsmith, Ronald E.
2
Greß, Stefan
2
Ishihara, Masakazu
2
Joseph, Mathew
2
Kindermann, Harald
2
Koku, Paul Sergius
2
Kolsarici, Ceren
2
Krafft, Manfred
2
Landsman, Vardit
2
Li, Guo
2
Limbu, Yam B.
2
Liu, Mengqi
2
Liu, Yun
2
Maas, Stephanie
2
Mackert, Michael
2
McFadden, Dawn Thilmany
2
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American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Fachhochschule Reutlingen / European School of Business
1
Inter-American Development Bank
1
MacLean Center for Clinical Medical Ethics
1
Marketing-Centrum <Münster (Westf)>
1
National Bureau of Economic Research
1
Ploenzke AG <Wiesbaden>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
USA / Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
1
WHU - Otto Beisheim School of Management
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Health marketing quarterly
21
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Direct marketing : an international journal
5
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
5
Journal of advertising research
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
American journal of agricultural economics
2
European journal of operational research : EJOR
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
International journal of pharmaceutical and healthcare marketing
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The marketing review
2
Advances in business and management forecasting
1
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
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ECONIS (ZBW)
255
USB Cologne (EcoSocSci)
1
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1
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
2
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
3
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
6
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
7
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
8
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
9
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
10
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
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