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~subject:"Pharmaceutical market"
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Pharmaceutical market
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production expectations
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consumer confidence
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culture
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international new product growth
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spectral analysis
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timevarying effects
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Lemmens, Aurélie
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Stremersch, Stefan
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ERIM report series research in management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003721316
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Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
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