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~subject:"Pharmaceuticals"
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Pharmaceuticals
Marktforschung
6,545
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6,530
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1,517
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1,517
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1,512
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1,512
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1,015
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638
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574
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15
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Cook, Arthur G.
3
Fischer, Marc
3
Bauer, Hans H.
2
Albers, Sönke
1
Boateng, Sheena Lovia
1
Chen, Miao-sheng
1
Csisáky, Meike
1
Donkor, Paul Owusu
1
Fuchs, Doris
1
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1
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1
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1
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1
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1
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Seminar on "Pharmaceutical Market Research for New Product Development
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Arbeitspapier / Institut für Marketing, Universität Mannheim
2
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
International journal of forecasting
1
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1
Journal of research in pharmaceutical economics
1
MSI reports : working paper series
1
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
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Proceedings of the Bureau of Health Professions Conference for Needs-Based Model Development for Pharmacy
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
2
Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
Cook, Arthur G.
-
2016
-
Second edition.
Persistent link: https://www.econbiz.de/10013183207
Saved in:
3
Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
Saved in:
4
The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
5
Pricing of prescription drugs and its impact on physicians' choice behavior
Chen, Miao-sheng
;
Shih, Yu-ti
- In:
Health care management science
11
(
2008
)
3
,
pp. 288-295
Persistent link: https://www.econbiz.de/10003766629
Saved in:
6
Die 3D-Studie: Marktforschung im Gesundheitsmarkt bei komplexen Fragestellungen
Csisáky, Meike
;
Schwan, Gunnar
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 40-44
Persistent link: https://www.econbiz.de/10003770263
Saved in:
7
Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi
;
Kirikoshi, Toru
- In:
Health care management science
11
(
2008
)
4
,
pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
Saved in:
8
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
9
Pharma-Marken unter Druck : Chancen in einem schwierigen Markt systematisch erforschen und nutzen!
Fuchs, Doris
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
4
,
pp. 21-24
Persistent link: https://www.econbiz.de/10003525201
Saved in:
10
Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
Cook, Arthur G.
-
2006
Persistent link: https://www.econbiz.de/10003309246
Saved in:
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