Li, Xiaoling; Ren, Xingyao; Zheng, Xu - In: Nankai Business Review International 6 (2015) 2, pp. 199-222
Purpose – This paper aimed to analyze the short- and long-term effects of the breadth and depth of seller competition …, advertising tactics that attract new buyers contribute more to increases in the breadth of seller competition than those that … attract existing buyers do. Subsidies for new sellers decrease the depth of seller competition more than those for old sellers …