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~subject:"Portfolio selection"
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Search: "The IUP journal of brand management : IJBRM"
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Portfolio selection
Brand management
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Consumer behaviour
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Brand image
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Markenimage
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Brand
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Brand loyalty
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Portfolio-Management
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English
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Uggla, Henrik
6
Lashgari, Maryam
2
Nyberg, Björn
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The IUP journal of brand management : IJBRM
6
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ECONIS (ZBW)
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1
The sins of brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
4
,
pp. 7-15
Persistent link: https://www.econbiz.de/10010233464
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2
The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
3
,
pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
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3
Energy versus relevance in a comparative brand equity context : implications for brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 29-39
Persistent link: https://www.econbiz.de/10010490356
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4
Need states : the missing link to the brand portfolio strategy paragon
Uggla, Henrik
;
Nyberg, Björn
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010385830
Saved in:
5
Brand portfolio prerogative : five challenges and research themes within brand portfolio management
Uggla, Henrik
;
Lashgari, Maryam
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009659092
Saved in:
6
Portfolio strategy for luxury partner brands : strategic guidelines
Uggla, Henrik
;
Lashgari, Maryam
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 18-28
Persistent link: https://www.econbiz.de/10009577732
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