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~subject:"Positive messages"
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Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups
Teng, Lefa
;
Zhao, Guangzhi
;
Wu, Yuanyuan
;
Fu, Hongyu
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10012109424
Saved in:
2
A review in campaigns : going positive and negative
Ayllón Aragón, Grisel
- In:
Trends in mathematical economics : dialogues between …
,
(pp. 35-41)
.
2016
Persistent link: https://www.econbiz.de/10011800633
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