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~subject:"Präferenztheorie"
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Präferenztheorie
Consumer behaviour
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compromise effect
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Yen, HsiuJu Rebecca
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Chuang, Shih-Chieh
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Chuang, Shih-chieh
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The effect of incidental affect on preference for the status quo
Yen, HsiuJu Rebecca
;
Chuang, Shih-chieh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10003800591
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2
The impact of a product's country-of-origin on compromise and attraction effects
Chuang, Shih-Chieh
;
Yen, HsiuJu Rebecca
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10003549621
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