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~subject:"Preismanagement"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Literaturbericht"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Zeitungsanzeige"
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Preismanagement
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Advertising pricing in German consumer magazine industry : an industrial economic analysis of market concentration, advertising prices, and their interrelations
Kurad, Astrid
-
2008
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10009422909
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Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten : eine conjoint-analytische Untersuchung eines Publikumszeitschriftenmarktes
Gieseking, Thomas
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2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851474
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Scale economics, market power, and pricing behavior : evidence from German newspaper and magazine publishing
Weigand, Jürgen
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Lehmann, Erik
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1998
Persistent link: https://www.econbiz.de/10013453236
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