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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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When opposites detract : categorical reasoning and subtractive valuations of product combinations
Brough, Aaron R.
;
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 399-414
Persistent link: https://www.econbiz.de/10009581282
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