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~subject:"Preismanagement"
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Preismanagement
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Du, Rex Yuxing
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Lee, Eunkyu
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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2
A "meta-analysis" of multibrand, multioutlet channel systems
Lee, Eunkyu
;
Staelin, Richard
;
Yoo, Weon Sang
;
Du, Rex …
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 1950-1969
Persistent link: https://www.econbiz.de/10010194864
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