Boleslavsky, Raphael; Cotton, Christopher; Gurnani, Haresh - 2015 - Current version: July 2015
We incorporate product demonstrations into a game theoretic model of firm price competition. Demonstrations may include … value for a new product. In our model, demonstrations help individual consumers learn whether they prefer an innovation over … demonstration policies, the firm prefers to provide maximumly informative demonstrations, which optimally segment the market, dampen …