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On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
Journal of business ethics : JOBE
118
(
2013
)
4
,
pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
Saved in:
2
On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues
Lee, Hsin-Hsuan
;
Dolen, Willemijn
;
Kolk, Ans
- In:
Journal of Business Ethics
118
(
2013
)
4
,
pp. 695-707
reaction to
food
companies
’ press releases on health and obesity issues, considering the content and the level of fit between …
Persistent link: https://www.econbiz.de/10010868448
Saved in:
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