Peng Cui, Annie; Wajda, Theresa A.; Hu, Michael Y. - In: Journal of Consumer Marketing 29 (2012) 7, pp. 494-506
Purpose – This study aims to examine animosity's role in determining consumers' product choices. Considerable research attention has been devoted to studying the relationship between animosity and consumers' willingness to buy foreign products. Few studies, however, have considered that...