Xie, Jinhong; Shugan, Steven M. - In: Marketing Science 20 (2001) 3, pp. 219-243
Advance selling occurs when sellers allow buyers to purchase at a time preceding consumption (Shugan and Xie 2000 …). Electronic tickets, smart cards, online prepayments, and other technological advances make advance selling possible for many, if … the seller's site. They also give sellers more control over advance selling by decreasing arbitrage. As technology …