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Pricing strategy
Consumer behaviour
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Neuroeconomics
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ECONIS (ZBW)
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Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
2
The effect of glucose consumption on customers' price fairness perception
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Eberhardt, Tim
; …
- In:
Neuroeconomics
,
(pp. 7-49)
.
2014
Persistent link: https://www.econbiz.de/10010360420
Saved in:
3
Neuropricing : ein Beitrag zur Integration der Consumer Neuroscience in die verhaltenswissenschaftlich orientierte Preisforschung und das betriebliche Preismanagement
Linzmajer, Marc
-
2013
Persistent link: https://www.econbiz.de/10010391977
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