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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
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Lim, Jeen-su
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Olshavsky, Richard W.
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Quarterly journal of business and economics : QJBE
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Impacts of consumers' familiarity and product class on price-quality inference and product evaluations
Lim, Jeen-su
- In:
Quarterly journal of business and economics : QJBE
27
(
1988
)
3
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pp. 130-146
Persistent link: https://www.econbiz.de/10001076818
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