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~subject:"Pricing strategy"
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Search: subject_exact:"Customer retention"
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Pricing strategy
Kundenbindung
1,615
Customer retention
956
Beziehungsmarketing
893
Relationship marketing
893
Consumer behaviour
537
Konsumentenverhalten
537
Customer satisfaction
409
Kundenzufriedenheit
405
Deutschland
272
Germany
249
Service quality
186
Dienstleistungsqualität
185
Kundenmanagement
148
Theorie
143
Theory
143
Brand management
142
Markenführung
142
Marketing
138
Beziehungsmanagement
131
customer retention
122
Marketingmanagement
111
Marketing management
101
Social Web
94
Social web
94
Customer loyalty
90
Verbraucherzufriedenheit
88
Markenimage
85
Brand image
84
Electronic Commerce
81
customer loyalty
81
Online-Marketing
80
Bank
76
Internet marketing
75
Customer service
73
Kundenservice
72
Kundenwert
70
Markenartikel
70
Einzelhandel
69
Brand
67
Lieferantenmanagement
67
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5
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1
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Article
7
Book / Working Paper
7
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6
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6
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4
Thesis
3
Arbeitspapier
1
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German
7
English
7
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Ballensiefen, Benjamin
2
Appelmann, Eva
1
Arnold, Michael A.
1
Aspara, Jaakko
1
Berger, Katja L.
1
Chang, Kuei-Feng
1
Chen, Chen-Ju
1
Coutelle-Brillet, Patricia
1
Diallo, Mbaye Fall
1
Ebner, Markus Dirk
1
Falk, Tomas
1
Guhl, Daniel
1
Heitmann, Mark
1
Huang, Lei
1
Huber, Frank
1
Häubl, Gerald
1
Klenk, Peter
1
Li, Wei-Chin
1
Mattila, Pekka
1
Rio Olivares, M. J. del
1
Rivière, Arnaud
1
Schamp, Christina
1
Schmidbauer, Eric
1
Schneider, Sebastian
1
Siems, Florian
1
Steiner, Winfried J.
1
Stotz, Nicole
1
Trifts, Valerie
1
Weber, Anett
1
Wertenbroch, Klaus
1
Wittkowski, Kristina
1
Wächter, Klaus
1
Zhang, Lan
1
Zielke, Stephan
1
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Haufe-Lexware GmbH & Co. KG
1
Josef Eul Verlag GmbH
1
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Faculty & research / Insead : working paper series
1
Ihr Weg zur Pricing Excellence
1
International journal of business
1
Journal of business economics : JBE
1
Journal of economics & management strategy : JEMS
1
Journal of marketing
1
Journal of marketing theory and practice
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Schriftenreihe Unternehmensführung und Marketing
1
Schriftenreihe Volkswirtschaftliche Forschungsergebnisse
1
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ECONIS (ZBW)
14
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1
Precommitment-based pricing
Berger, Katja L.
;
Schamp, Christina
;
Heitmann, Mark
; …
-
2021
Persistent link: https://www.econbiz.de/10012605689
Saved in:
2
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
3
Uniform and targeted informative advertising with asymmetric customer loyalty
Arnold, Michael A.
;
Schmidbauer, Eric
;
Zhang, Lan
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10012815776
Saved in:
4
Das Start-up Pricing Canvas® : Bausteine, Modelle und Strategien für die richtige Preisgestaltung
Wächter, Klaus
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013202765
Saved in:
5
Das Management von Sonderkonditionen : Erfolgsfaktoren aus der Bankpraxis
Klenk, Peter
- In:
Ihr Weg zur Pricing Excellence
,
(pp. 57-62)
.
2019
Persistent link: https://www.econbiz.de/10012062805
Saved in:
6
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
7
Die Rolle von Wechselkosten im Systemgeschäft : Wirkung von Wechselkosten auf die Kundenbindung unter Betrachtung des Einflusses von Preisinstrumenten : empirische Untersuchung aus...
Stotz, Nicole
-
2018
Persistent link: https://www.econbiz.de/10013425833
Saved in:
8
Die Relevanz von Kundenbindungsprogrammen im Pricing : eine varianzanalytische Untersuchung der Aviation-Branche
Huber, Frank
;
Appelmann, Eva
;
Schneider, Sebastian
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011639663
Saved in:
9
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
10
How customer satisfaction with respect to price and quality affects customer retention : an integrated approach considering nonlinear effects
Steiner, Winfried J.
;
Siems, Florian
;
Weber, Anett
; …
- In:
Journal of business economics : JBE
84
(
2014
)
6
,
pp. 879-912
Persistent link: https://www.econbiz.de/10010390180
Saved in:
1
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