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~subject:"Print advertising"
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Print advertising
Advertising
23
Werbung
23
Advertising effects
18
Werbewirkung
18
Consumer behaviour
16
Konsumentenverhalten
16
Kreativität
9
Creativity
8
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Brand management
4
Markenführung
4
Viral marketing
4
Virales Marketing
4
Advertising planning
3
Customer satisfaction
3
Internet marketing
3
Kommunikation
3
Kundenzufriedenheit
3
New product development
3
Online-Marketing
3
Produktentwicklung
3
Werbeplanung
3
Advertising media
2
Communication
2
Consumers
2
Content analysis
2
Definition
2
Experiment
2
Inhaltsanalyse
2
Innovation
2
Management
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Marketing
2
Marktkommunikation
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Printwerbung
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Public relations
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Schweden
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English
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Dahlén, Micael
2
Rosengren, Sara
2
Törn, Fredrik
1
Öhman, Niclas
1
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
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ECONIS (ZBW)
2
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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
Saved in:
2
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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