Choudhury, Koushiki - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 5, pp. 735-757
’ behavioural intentions in the private and public sector banks, that is, in class and mass banking, respectively, and the … influential in the case of public sector banks. Research limitations/implications – Future research can focus on “service … competent, reliable service in the case of public sector banks and their responsiveness and behaviour towards customers in the …