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~subject:"Product Placement"
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Product Placement
Advertising effects
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Werbewirkung
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Advertising
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Consumer behaviour
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native advertising
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Herrewijn, Laura
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Poels, Karolien
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Advertising in new formats and media : current research and implications for marketers
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
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2
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
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