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~subject:"Product design"
~subject:"Product management"
~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Book section"
~type_genre:"Glossary included"
~type_genre:"Mikroform"
~type_genre:"Multi-volume publication"
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Product design
Product management
Relationship marketing
Theorie
Produktgestaltung
702
Theory
101
Innovation
90
Produktentwicklung
84
New product development
83
Consumer behaviour
70
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70
Innovation management
63
Innovationsmanagement
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55
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46
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46
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30
Product life cycle
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Environmental management
28
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28
Beziehungsmarketing
25
Packaging
25
Verpackung
25
Brand management
23
Customer integration
23
Kundenintegration
23
Markenführung
23
Ergonomics
21
Ergonomie
21
Knowledge management
21
Wissensmanagement
21
Marktforschung
20
Produktmanagement
20
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19
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684
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2,318
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2,318
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681
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415
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298
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283
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281
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248
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127
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127
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126
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108
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108
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49
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Stahel, Walter R.
7
Ludden, Geke
6
Niedderer, Kristina
6
Soares, Marcelo M.
6
Clune, Stephen
5
Spence, Charles
5
Maier, Thomas
4
Moss, Gloria
4
Orth, Ulrich R.
4
Gassmann, Oliver
3
Hase, Holger
3
Jerrard, Robert
3
Knigge, Mathias
3
Kohler, Thomas
3
Neibecker, Bruno
3
Noyes, Jan
3
Schifferstein, Hendrik N. J.
3
Arora, Aniket
2
Bauer, Hans H.
2
Brunninge, Olof
2
Calder, Bobby J.
2
Chakrabarti, Amaresh
2
Champsaur, Paul
2
Charness, Neil
2
Chrysolurēs, Geōrgios
2
Di Maria, Eleonora
2
Du Preez, Nicolaas
2
Ehrlenspiel, Klaus
2
Engelhardt-Nowitzki, Corinna
2
Esch, Franz-Rudolf
2
Fiedler, Martin
2
Foscht, Thomas
2
Gaul, Wolfgang
2
Großmann, Jan
2
Günther, Swen
2
Hands, David
2
Hanisch, Johannes
2
Hansen, Per H.
2
Hanusch, Dirk
2
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Bureau of Industry Economics
1
Fraunhofer-Institut für Produktionstechnik und Automatisierung
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Human factors and ergonomics in consumer product design : methods and techniques
27
Product experience
26
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Human factors and ergonomics in consumer product design : uses and applications
17
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Methods and tools for effective knowledge life-cycle-management
11
Corporate Identity und Corporate Design : neues Kompendium
10
Product research : the art and science behind successful product launches
10
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
9
Design management : exploring fieldwork and applications
7
EcoDesign : von der Theorie in die Praxis
6
Industrial knowledge management : a micro-level approach
6
Multisensory packaging : designing new product experiences
6
Personality, design and marketing : matching design to customer personal preferences
6
Product innovation and eco-efficiency : twenty-three industry efforts to reach the Factor 4
6
Sensory marketing : research on the sensuality of products
6
The Routledge handbook of sustainable product design
6
Einblicke und Ausblicke
5
Longer lasting products : alternatives to the throwaway society
5
Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
5
Produkt und Umwelt : Anforderungen, Instrumente und Ziele einer ökologischen Produktpolitik ; [Beiträge, die 1993 auf der Jahrestagung des Instituts für Ökologische Wirtschaftsforschung (IÖW) in Heidelberg gehalten wurden]
5
Software for people : fundamentals, trends and best practices
5
The silver market phenomenon : marketing and innovation in the aging society
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Design thinking : integrating innovation, customer experience and brand value
4
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Modelling and management of engineering processes : [First International Conference on the Modelling and Management of Engineering Processes ; MMEP 2010]
4
Multi-objective evolutionary optimisation for product design and manufacturing
4
The durable use of consumer products : new options for business and consumption
4
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
3
Design thinking research : measuring performance in context
3
Lean Six Sigma : erfolgreiche Kombination von Lean Management, Six Sigma und Design for Six Sigma
3
Managing consumer services : factory or theater?
3
Organizational identity in practice
3
Product realization : a comprehensive approach ; [based on selected papers presented at the International Conference on Comprehensive Product Realisation 2007 (ICCPR2007)]
3
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ECONIS (ZBW)
702
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1
Examining sustainable packaging designs in the automotive industry : a case study of a luxury car manufacturer
Jones, Augustus
;
Cai, Yingdan
;
Kamasak, Rifat
- In:
Strategies for environmentally responsible supply chain …
,
(pp. 206-227)
.
2024
Persistent link: https://www.econbiz.de/10014532507
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2
Wine labels : the impact on customer perception and intention to buy wine
Silva, Margarida
;
Buchko, Nataliia
;
Parashchenko, Natalia
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 126-140)
.
2024
Persistent link: https://www.econbiz.de/10014519852
Saved in:
3
Measuring the use of design thinking and co-creation for innovation
Jørgensen Nordli, Anne
;
Gesierich, Stefanie
- In:
Handbook of innovation indicators and measurement
,
(pp. 342-362)
.
2023
Persistent link: https://www.econbiz.de/10014427471
Saved in:
4
The role of the social entrepreneur when designing for social sustainability
Dupret, Katia
- In:
Learning about social entrepreneurship and management …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014513806
Saved in:
5
Creating customization experiences : the evolution of product configurators
Blazek, Paul
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 179-209)
.
2023
Persistent link: https://www.econbiz.de/10014322023
Saved in:
6
Effective judgmental forecasting in the context of fashion products (reprint)
Seifert, Matthias
;
Siemsen, Enno
;
Hadida, Allègre L.
; …
- In:
Judgment in Predictive Analytics
,
(pp. 85-114)
.
2023
Persistent link: https://www.econbiz.de/10014301349
Saved in:
7
Responsive design thinking : transitioning from human-centered to a planetary-centric approach to innovation : principles and perspectives
Poleac, Dalia
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 1-13)
.
2023
Persistent link: https://www.econbiz.de/10013535938
Saved in:
8
Sustainable fashion in Ghana : an exploratory study of fashion designers' knowledge, practices and challenges
Adjabeng, Harriet Ann
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 221-236)
.
2023
Persistent link: https://www.econbiz.de/10013543241
Saved in:
9
Innovating in design and packaging : implications for the environment
Ieva, Marco
;
D'Attoma, Ida
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 127-133)
.
2022
Persistent link: https://www.econbiz.de/10013281292
Saved in:
10
The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
Ögel, İlkin Yaran
;
Bayraktaroğlu, Ayşe Gül
-
2022
Persistent link: https://www.econbiz.de/10013500988
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