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~subject:"Produktentwicklung"
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Produktentwicklung
Consumer behaviour
23
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Customer satisfaction
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Deutschland
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Hoyer, Wayne D.
3
Ernst, Holger
2
Krafft, Manfred
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Chandy, Rajesh K.
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Dorotic, Matilda
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Krieger, Katrin
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Rübsaamen, Carsten
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Journal of marketing
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
2
Consumer cocreation in new product development
Hoyer, Wayne D.
;
Chandy, Rajesh K.
;
Dorotic, Matilda
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10008652117
Saved in:
3
Sales, marketing, and research-and-development cooperation across new product development stages : implications for success
Ernst, Holger
;
Hoyer, Wayne D.
;
Rübsaamen, Carsten
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009237710
Saved in:
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