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~subject:"Produktentwicklung"
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Produktentwicklung
China
10
Firm performance
7
Innovation
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Unternehmenserfolg
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Multinationales Unternehmen
6
Transnational corporation
6
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Resource-based view
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New product development
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Lee, Ruby
2
Lee, Ruby P.
2
Anderson, Jeffrey E.
1
Chen, Qimei
1
Hartmann, Nathaniel N.
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Johnson, Jean L.
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Ma, Shuang
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Wang, Yonggui
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Decision sciences : DS
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
4
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When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
2
Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness
Lee, Ruby
;
Chen, Qimei
;
Hartmann, Nathaniel N.
- In:
The journal of product innovation management : an …
33
(
2016
)
4
,
pp. 455-471
Persistent link: https://www.econbiz.de/10011599109
Saved in:
3
Managing multiple facets of risk in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
- In:
Decision sciences : DS
41
(
2010
)
2
,
pp. 271-300
Persistent link: https://www.econbiz.de/10003985112
Saved in:
4
Extending the environment-strategy-performance framework : the roles of multinational corporation network strength, market responsiveness, and product innovation
Lee, Ruby P.
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 58-73
Persistent link: https://www.econbiz.de/10008773324
Saved in:
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