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~subject:"Produktentwicklung"
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Produktentwicklung
China
18
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Impact assessment
5
Konsumentenverhalten
5
Lieferantenmanagement
5
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5
Wirkungsanalyse
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Air pollution
4
COVID-19
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Household
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Privater Haushalt
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Brand image
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Household finance
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Industrie
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Markenimage
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New product development
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Agrarboden
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Arbeitsmobilität
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Ma, Shuang
3
Wang, Yonggui
3
Anderson, Jeffrey E.
1
Gu, Huimin
1
Hampson, Daniel P.
1
Lee, Ruby
1
Li, Dahui
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Emerging markets, finance and trade : EMFT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
3
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When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
2
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance and trade : EMFT
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
3
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
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