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Category kings and commoners : how market-creation efforts can undermine startups' standing in a new market
McDonald, Rory
;
Eisenhardt, Kathleen M.
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2017
Persistent link: https://www.econbiz.de/10011634489
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Pivoting isn't enough : principled pragmatism and strategic reorientation in new ventures
McDonald, Rory
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Gao, Cheng
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2016
Persistent link: https://www.econbiz.de/10011873652
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