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~subject:"Produktentwicklung"
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Search: subject:"Organizational Buying Behavior"
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Produktentwicklung
Organizational buying behavior
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Mojir, Navid
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Sudhir, K.
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Journal of marketing research
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A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
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A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
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