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~subject:"Produktgestaltung"
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Produktgestaltung
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Markenführung
11
Brand image
8
Markenimage
8
Motivation
6
Leistungsmotivation
5
Work motivation
5
Advertising effects
3
Brand
3
Gender
3
Geschlecht
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Markenartikel
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Werbewirkung
3
Beziehungsmarketing
2
Brand passion
2
Celebrity endorsement
2
Celebrity-Werbung
2
Corporate Social Responsibility
2
Corporate social responsibility
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Emotion
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Intrinsic motivation
2
Marketing science
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Marketing theory
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Marketingtheorie
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Masstige brand passion
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Personal banking
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Privatkundengeschäft
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Product design
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Relationship marketing
2
Satisfaction
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Welt
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World
2
Zufriedenheit
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intrinsic motivation
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self-determination theory
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Advertising
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English
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Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Shah, Syed Mir Muhammad
1
Shahid, Shadma
1
Zhang, Jian
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European journal of international management : EJIM
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
2
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
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