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~subject:"Produktgestaltung"
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Produktgestaltung
Consumer behaviour
7
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action efficacy
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gender
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human presence
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humanization
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product packaging
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product preference
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social inequality
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2013-2014
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Aesthetics
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Schnurr, Benedikt
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Sauer, Nicola E.
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Wetzels, Martin
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Creativity and innovation management
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
2
How my product works and how it looks : effects of functional and aesthetic co-creation and the role of product expertise
Schnurr, Benedikt
- In:
Creativity and innovation management
26
(
2017
)
2
,
pp. 152-159
Persistent link: https://www.econbiz.de/10011724281
Saved in:
3
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
4
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
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