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~subject:"Produktgestaltung"
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Produktgestaltung
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
33
Markenführung
33
Brand image
32
Markenimage
31
Brand
26
Markenartikel
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symbolism
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Sound symbolism
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Symbolism
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Advertising effects
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Werbewirkung
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Brand names
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Luxury goods
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Luxusgüter
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Brand symbolism
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Branding
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Phonetic symbolism
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United States
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Aesthetics
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Aufsatzsammlung
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Beziehungsmarketing
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Brand name
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Kultur
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Perception
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Product design
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Relationship marketing
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Wahrnehmung
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power
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sound symbolism
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Corporate culture
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Cultural identity
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Culture
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Emotion
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Gender
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Kulturelle Identität
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Linguistics
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Symbol
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Homburg, Christian
1
Kuehnl, Christina
1
Lin, Feng
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Mrad, Mona
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Nieroda, Marzena E.
1
Nysveen, Herbjørn
1
Oklevik, Ove
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Pedersen, Per Egil
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Ran, Koren
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Ryu, Kisang
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Schwemmle, Martin
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Solomon, Michael R.
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Journal of travel and tourism marketing
2
Journal of business research : JBR
1
Journal of marketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
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2
Influence of design on tourists' recommendation intention : an exploratory study of fjord cruise boats
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1187-1200
Persistent link: https://www.econbiz.de/10011942072
Saved in:
3
How do consumers think about hybrid products? : computer wearables have an identity problem
Nieroda, Marzena E.
;
Mrad, Mona
;
Solomon, Michael R.
- In:
Journal of business research : JBR
89
(
2018
),
pp. 159-170
Persistent link: https://www.econbiz.de/10011881636
Saved in:
4
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
5
Cutting through the clutter : purchase intentions as a function of packaging instrumentality, aesthetics, and
symbolism
Vilnai-Yavetz, Iris
;
Ran, Koren
- In:
The international review of retail, distribution and …
23
(
2013
)
4
,
pp. 394-417
Persistent link: https://www.econbiz.de/10009788547
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