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Produktmanagement
Consumer behaviour
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Lehmann, Donald R.
5
Winer, Russell S.
4
Mayzlin, Dina
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McGraw-Hill/Irwin series in marketing
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The Sage handbook of advertising
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ECONIS (ZBW)
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Communication and new product adoption
Lehmann, Donald R.
;
Mayzlin, Dina
- In:
The Sage handbook of advertising
,
(pp. 366-380)
.
2007
Persistent link: https://www.econbiz.de/10003570559
Saved in:
2
Product management
Lehmann, Donald R.
-
2005
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
Saved in:
3
Product management
Lehmann, Donald R.
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10004817404
Saved in:
4
Product management
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613
Saved in:
5
Product management
Lehmann, Donald R.
;
Winer, Russell S.
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004346288
Saved in:
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