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~subject:"Professional sports"
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Professional sports
Consumer behaviour
12
Konsumentenverhalten
12
Taiwan
12
Beziehungsmarketing
7
Relationship marketing
7
Distribution channel
6
Vertriebsweg
6
Brand management
5
Markenführung
5
Online retailing
5
Online-Handel
5
Brand image
4
Confidence
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Internet marketing
4
Kundenzufriedenheit
4
Markenimage
4
Online-Marketing
4
Vertrauen
4
Lieferantenmanagement
3
Power
3
Social Web
3
Social web
3
Supplier relationship management
3
Advertising
2
Advertising effects
2
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Einzelhandel
2
Gastronomie
2
Markenartikel
2
Profisport
2
Restaurant industry
2
Retail trade
2
Simbabwe
2
Sponsoring
2
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English
2
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Cheng, Julian Ming Sung
2
Wang, Michael Chih-hung
2
Aung, George Kyaw-myo
1
Erimurti, Kuntari
1
Jain, Megha
1
Purwanto, Bernardinus M.
1
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
2
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The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
Saved in:
2
The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
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