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~subject:"Professional sports"
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Professional sports
Consumer behaviour
8
Konsumentenverhalten
8
Sponsoring
6
Sponsorship
6
Brand management
4
Internet marketing
4
Markenführung
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Marketing management
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Marketingmanagement
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Sportmarketing
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Sports marketing
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sponsorship
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Einzelhandelspreis
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Personality psychology
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Persönlichkeitspsychologie
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Profisport
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Retail price
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Sport organization
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Sportorganisation
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Advertising
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Advertising effects
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Brand
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Food retailing
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Football
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Fußball
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Gender
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Grocery shopping
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Lebensmitteleinzelhandel
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Markenartikel
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Retail
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Sport
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Sports
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Supermarkets
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Werbewirkung
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Werbung
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online advertising
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social identity
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Weeks, Clinton S.
3
Chien, P. Monica
2
Kelly, Sarah J.
2
Chen, P. Monica
1
Sun, Wanting
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European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
2
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
3
Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica
;
Kelly, Sarah J.
;
Weeks, Clinton S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Saved in:
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