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~subject:"Profisport"
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Profisport
Consumer behaviour
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Konsumentenverhalten
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Familienunternehmen
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Family business
9
Entrepreneurship
7
Entrepreneurship approach
7
Sportmarketing
6
Sports marketing
6
Corporate reputation
5
Firmenimage
5
Football
5
Fußball
5
Sponsoring
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Sponsorship
5
Sport management
5
Sportmanagement
5
Brand image
4
Business start-up
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Innovation
4
KMU
4
Markenimage
4
Professional sports
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SME
4
Sport
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Sports
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Unternehmensgründung
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Beziehungsmarketing
3
Brand management
3
Chile
3
Firm performance
3
Markenführung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Social Web
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Social web
3
Unternehmenserfolg
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Santos, Manuel Alonso dos
4
Alguacil, Mario
1
Calabuig Moreno, Ferran
1
González-Serrano, María Huertas
1
Hervás, Josep Crespo
1
Mastromartino, Brandon
1
Mohammadi, Sardar
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Moreno, Ferran Calabuig
1
Navarro-Picado, José F.
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Siani, Mojtaba Ghasemi
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Torres-Moraga, Eduardo
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Valantine, Irena
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Zhang, James J.
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International entrepreneurship and management journal
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
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Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis : the case of international broadcasting fans
Navarro-Picado, José F.
;
Torres-Moraga, Eduardo
; …
- In:
Review of managerial science : RMS
17
(
2023
)
1
,
pp. 209-232
Persistent link: https://www.econbiz.de/10014227156
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2
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance
González-Serrano, María Huertas
;
Hervás, Josep Crespo
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
3
,
pp. 935-959
Persistent link: https://www.econbiz.de/10012292472
Saved in:
4
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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