Van Westering, Jetske - In: International Journal of Wine Marketing 5 (1993) 4, pp. 35-41
This paper examines publicans' response to the growing UK market in pub wine sales. It considers the findings of recent … market surveys relating to wine sales across‐the‐bar, looks at the breweries' commitment to wine sales (research, training … growth. It appears that across‐the‐bar wine sales have been influenced little by the increase in UK wine imports and sales or …