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~subject:"Public relations"
~subject:"Web 2.0 technologies"
~type_genre:"Article in journal"
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Public relations
Web 2.0 technologies
Social web
11,647
Social Web
11,646
Online-Marketing
4,033
Internet marketing
4,032
Consumer behaviour
3,611
Konsumentenverhalten
3,611
Viral marketing
1,661
Virales Marketing
1,661
Social media
1,590
Social network
1,514
Soziales Netzwerk
1,513
Beziehungsmarketing
1,503
Relationship marketing
1,503
social media
1,441
Brand management
1,375
Markenführung
1,375
Online retailing
1,068
Online-Handel
1,068
E-commerce
1,053
Electronic Commerce
1,052
Brand image
824
Markenimage
824
Digitization
689
Digitalisierung
688
Web 2.0-Technologien
648
Internet
642
Customer integration
601
Kundenintegration
601
Advertising effects
499
Werbewirkung
499
Digital platform
493
Digitale Plattform
491
Knowledge management
486
Wissensmanagement
486
Social relations
465
Soziale Beziehungen
465
Confidence
453
Facebook
452
Vertrauen
452
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Online availability
All
Undetermined
451
Free
67
Type of publication
All
Article
1,024
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1,033
Aufsatz im Buch
701
Book section
701
Case study
137
Fallstudie
137
Graue Literatur
92
Non-commercial literature
92
Hochschulschrift
91
Collection of articles of several authors
85
Sammelwerk
85
Arbeitspapier
64
Working Paper
64
Thesis
63
Ratgeber
60
Guidebook
56
Aufsatzsammlung
49
Konferenzschrift
20
Conference paper
17
Konferenzbeitrag
17
Lehrbuch
17
Conference proceedings
15
Textbook
15
Collection of articles written by one author
7
Forschungsbericht
7
Glossar enthalten
7
Glossary included
7
Handbook
7
Handbuch
7
Sammlung
7
Interview
6
Elektronischer Datenträger
3
Fallstudiensammlung
2
Market information
2
Marktinformation
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Enzyklopädie
1
Rangliste
1
Ranking
1
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Language
All
English
940
German
92
French
1
Author
All
Richter, Alexander
8
Saxton, Gregory D.
7
Kane, Gerald C.
6
Riemer, Kai
6
Smolnik, Stefan
6
Etter, Michael
5
Gretzel, Ulrike
5
Guo, Chao
5
Fernández-Cardador, Pedro
4
Hauptmann, Stefan
4
Hernández-García, Ángel
4
Iglesias-Pradas, Santiago
4
Koch, Michael
4
Mohamed, Ehab K. A.
4
Stocker, Alexander
4
Waters, Richard D.
4
Baxter, Gavin James
3
Bortree, Denise Sevick
3
Connolly, Thomas M.
3
Crotts, John C.
3
Dominic, P. D. D.
3
Drezner, Daniel W.
3
Fichman, Robert G.
3
Filieri, Raffaele
3
Guo, Xunhua
3
Kang, Myunghwa
3
Ki, Eyun-Jung
3
Kirchner, Kathrin
3
Komodromos, Marcos
3
Kosalge, Parag Uma
3
Loureiro, Sandra Maria Correia
3
Magnini, Vincent P.
3
Majchrzak, Ann
3
Martin, Sebastian
3
Melewar, T. C.
3
Nicoli, Nicholas
3
Pakura, Stefanie
3
Pang, Augustine
3
Parise, Salvatore
3
Portmann, Edy
3
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Published in...
All
Corporate communications : an international journal
39
Journal of communication management : an international journal
28
Journal of business research : JBR
26
HMD : Praxis der Wirtschaftsinformatik
25
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Psychology & marketing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of information technology and management : IJITM
12
Management information systems : mis quarterly
12
Journal of organizational computing and electronic commerce
11
Tourism management : research, policies, practice
11
Business horizons
10
Corporate reputation review : an international journal
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of travel and tourism marketing
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
9
International journal of internet marketing and advertising : IJIMA
9
Journal of promotion management : JPM
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Public choice
9
Harvard business review : HBR
8
Harvard-Business-Manager : das Wissen der Besten
8
Information systems research : ISR
8
Journal of knowledge management
8
Journal of management information systems : JMIS
8
Journal of marketing communications
8
Journal of marketing management : MM
8
Journal of vacation marketing : an international journal
8
Technological forecasting & social change : an international journal
8
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
8
The learning organization : TLO ; the international journal of critical studies in organizational learning
8
International journal of business information systems : IJBIS
7
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
7
Journal of business ethics : JOBE
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
International journal of advertising : the review of marketing communications
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Long range planning : LRP ; international journal of strategic management
6
International journal of technology marketing : IJTMkt
5
JMM : the international journal on media management
5
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ECONIS (ZBW)
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1021
Special issue : blogs, politics and power
Drezner, Daniel W.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685249
Saved in:
1022
Introduction: blogs, politics and power : a special issue of Public Choice
Drezner, Daniel W.
;
Farrell, Henry
- In:
Public choice
134
(
2008
)
1/2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003685260
Saved in:
1023
The power and politics of blogs
Farrell, Henry
;
Drezner, Daniel W.
- In:
Public choice
134
(
2008
)
1/2
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003685261
Saved in:
1024
Flatter world and thicker walls? : blogs, censorship and civic discourse in China
MacKinnon, Rebecca
- In:
Public choice
134
(
2008
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10003685263
Saved in:
1025
Meet the bridgebloggers
Zuckerman, Ethan
- In:
Public choice
134
(
2008
)
1/2
,
pp. 47-65
Persistent link: https://www.econbiz.de/10003685266
Saved in:
1026
Cross-ideological discussions among conservative and liberal bloggers
Hargittai, Eszter
;
Gallo, Jason
;
Kane, Matthew
- In:
Public choice
134
(
2008
)
1/2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10003685267
Saved in:
1027
What do bloggers do : an average day on an average political blog
McKenna, Laura
;
Pole, Antoinette
- In:
Public choice
134
(
2008
)
1/2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003685269
Saved in:
1028
New competencies in democratic communication? : blogs, agenda setting and political participation
Woodly, Deva
- In:
Public choice
134
(
2008
)
1/2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003685270
Saved in:
1029
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
1030
Kompetenzentwicklung im Netz : Weiterbildung
Erpenbeck, John
;
Sauter, Werner
- In:
Personalwirtschaft : das Magazin für den Job HR
34
(
2007
)
8
,
pp. 42-44
Persistent link: https://www.econbiz.de/10003595691
Saved in:
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