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~subject:"Purchase Intention"
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Purchase Intention
Consumer behaviour
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Konsumentenverhalten
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South Africa
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Südafrika
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Brand
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Markenartikel
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Beziehungsmarketing
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Customer satisfaction
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Online retailing
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Online-Handel
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Online-Marketing
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Relationship marketing
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Simbabwe
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Zimbabwe
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customer Subjects
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e-mail marketing
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food
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opt-in e-mail marketing
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purchase-decision
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sensory-dimensions
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sight
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smell
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sound
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subscribers
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Armut
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Chuchu, Tinashe
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Gaoaketse, Lebogang
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Ligaraba, Neo
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Mototo, Lebogang
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Waterson, Aimee Peta
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Factors influencing purchase intention of motor vehicles during the COVID-19 pandemic : an empirical study in South Africa
Gaoaketse, Lebogang
;
Ligaraba, Neo
;
Chuchu, Tinashe
-
2023
Persistent link: https://www.econbiz.de/10014322306
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2
Does online ideal self-matter? : consumer perceptions of online brand advertisement
Waterson, Aimee Peta
;
Mototo, Lebogang
;
Chuchu, Tinashe
-
2021
Persistent link: https://www.econbiz.de/10012620911
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