Lee, Kyung Hee; Bonn, Mark A.; Cho, Meehee - In: International Journal of Contemporary Hospitality Management 27 (2015) 6, pp. 1157-1180
Purpose – This study aims to investigate consumer choice motives for purchasing organic coffee by applying the Theory … the significant moderating roles upon organic coffee purchasing behavior. Research limitations/implications – Findings … further contribute to a better understanding about influential choice motives regarding organic coffee and their effect upon …