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Applying qualitative methods to marketing management research
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Presenting the results of qualitative research to public research administration bodies
Kurz, Andrea
;
Aigner, Walter
;
Meinhard, Dieter
- In:
Applying qualitative methods to marketing management …
,
(pp. 61-75)
.
2004
Persistent link: https://www.econbiz.de/10001921656
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