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Qualitative method
Celebrity endorsement
13
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celebrity endorsement
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Chan, Kara
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Fan, Fei
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Jain, Varsha
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Roy, Subhadip
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Journal of marketing communications
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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2
Understanding
meaning
transfer
in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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