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~subject:"Quality of life"
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Quality of life
Consumer behaviour
13
Konsumentenverhalten
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material purchases
7
Experiential purchases
5
Satisfaction
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Zufriedenheit
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experiential purchases
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Happiness
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Lebensqualität
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Social Web
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autobiographical memory
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consumer behavior
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experiential and material purchases
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happiness
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nostalgia
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Grabner-Kräuter, Sonja
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Halkias, Georgios
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Psychology & marketing
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Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Kousi, Sofia
;
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1634-1645
Persistent link: https://www.econbiz.de/10014338311
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2
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
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