Huber, Monika; Dippold, Katrin; Forsthofer, Rudolf - In: International Journal of Pharmaceutical and Healthcare … 6 (2012) 4, pp. 291-309
Purpose – The purpose of this paper is to determine sales drivers for different OTC product categories. Design/methodology/approach – The study uses data from both consumer and retail panels, which are gathered for various product categories. These long‐term data are analyzed per product...