//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Regulatory focus"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Guha, Abhijit"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Regulatory focus
Consumer behaviour
8
Konsumentenverhalten
8
Artificial intelligence
6
Low-cost strategy
5
Niedrigpreisstrategie
5
Preismanagement
5
Pricing strategy
5
Brand image
4
Markenimage
4
Decision
3
Einzelhandel
3
Entscheidung
3
Künstliche Intelligenz
3
Rabatt
3
Rebate
3
Retail trade
3
Sales promotion
3
Theorie
3
Theory
3
Verkaufsförderung
3
Advertising effects
2
Beziehungsmarketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Decision theory
2
Discounting
2
Diskontierung
2
Entscheidungstheorie
2
Experiment
2
Garantie
2
Hedonic price index
2
Hedonischer Preisindex
2
India
2
Indien
2
Preisdifferenzierung
2
Price discrimination
2
Relationship marketing
2
Retailing
2
Signaling
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Guha, Abhijit
2
Bhargave, Rajesh
1
Biswas, Abhijit
1
Chakravarti, Amitav
1
Grewal, Dhruv
1
Verma, Swati
1
Published in...
All
Journal of retailing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Two-stage decisions increase preference for hedonic options
Bhargave, Rajesh
;
Chakravarti, Amitav
;
Guha, Abhijit
- In:
Organizational behavior and human decision processes : …
130
(
2015
),
pp. 123-135
Persistent link: https://www.econbiz.de/10011372661
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->