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~subject:"Relationship management"
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Relationship management
Key account management
7
Key-Account-Management
7
Relationship marketing
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Beziehungsmarketing
5
Lieferantenmanagement
5
Selling
5
Supplier relationship management
5
Verkauf
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Erfolgsfaktor
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Success factor
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Salespeople
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Verkaufspersonal
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Fair trade
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Fairer Handel
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Organisatorischer Wandel
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Organizational change
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Sales management
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Social capital
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Sozialkapital
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Transaction costs
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Airline
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Analytical skills
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Anforderungsprofil
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Arbeitsverhalten
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B-to-B-Marketing
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Business ethics
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Business-to-business marketing
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Customer value
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Customers
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Ernährungsindustrie
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Fluggesellschaft
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Food industry
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Food manufacturing processes
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Führungskräfte
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Führungsstil
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Gerechtigkeit
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Global Account Management
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Global account management
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Großbritannien
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Davies, Iain A.
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Ryals, Lynette J.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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1
The effectiveness of key account management practices
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
Saved in:
2
Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 919-931
Persistent link: https://www.econbiz.de/10010211249
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