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~subject:"Relationship marketing"
~subject:"Social Web"
~type_genre:"Collection of articles written by one author"
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Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
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2015
Persistent link: https://www.econbiz.de/10011569813
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12
The sharing economy - how new business models influence consumer behavior
Risom, Kathrin
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2018
Persistent link: https://www.econbiz.de/10011898759
Saved in:
13
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
14
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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