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~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Der Einsatz von Social Media im Einzelhandel : eine Bestandsaufnahme und Analyse des Kundendialogs
Schröder, Hendrik
;
Lauderbach, Sabine
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 153-182)
.
2012
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